OTT platforms, Connected TVs (CTV), and Free Ad-Supported Streaming TV (FAST) channels have transformed digital content consumption. With numerous options available, it's crucial to understand audience preferences. This blog explores key consumer insights to help align streaming strategies with viewer expectations.

OTT, CTV, and FAST Platforms Are Growing
• 70% of U.S. households have OTT subscriptions
• FAST channels like Pluto TV and Tubi gaining popularity

Key Drivers of the Shift
• Convenience: On-demand fits busy lives
• Cost-Effective: Flexible, budget-friendly options
• Content Variety: Access to diverse shows and movies

Understanding Consumer Preferences
• Personalization: Tailored recommendations, multiple profiles
• Ad Experience: Targeted, relevant, and non-intrusive ads
• Content Diversity: Mix of international, original, and short-
form content

Focus on User Experience (UX)
• Easy navigation, voice search integration
• Buffer-free, adaptive streaming

Leverage Data Analytics
• Track viewership metrics, engagement, feedback
• Use ratings and surveys for improvement

Future Streaming Trends
• Interactive content and live streaming events
• Personalization and quality content as competitive edge

Conclusion
Understanding audience preferences is an ongoing process requiring adaptability. By prioritizing personalization, diverse content, seamless user experiences, and smart ad strategies, OTT platforms, CTV providers, and FAST channels can meet and exceed viewer expectations.