Nowadays, good online exposure is one of the topmost concerns for every business, big or small. A website is more often than not your customers' very first impression of your brand-and that first impression is priceless. Having a majority of over 40 percent of all the websites around the world, WordPress has dominated the globe as the most popular Content Management System. While WordPress itself is quite friendly to use, the art of creating an utterly dynamic, customized, scalable, and full-feature website often demands searching for an experienced WordPress developer.
In this blog, we are going to discuss why exactly hire WordPress developer is important, what benefits they can bring in, and how one can look out for the right developer for their project.

Why to Hire a WordPress Developer?
WordPress was made to be easy to use and hence the reason it's a popular platform among do-it-yourself website builders. Of course, there is a couple of very important reasons why hiring a professional WordPress developer can take your website to the next level. These include the following:

1. Customization and Flexibility
   While thousands of pre-maid themes and plugins are offered through WordPress, these don't always fit your unique business needs. With custom themes, plugins, and features that a WordPress developer can create to align with the branding vision, that will make sure your website differs from others not only in design but also in functionality, thus providing a better user experience to the visitor.
   A professional developer will also ensure the website is scalable, enabling you to add new features when your business grows, without performance compromises

2. Optimized Website Performance
   Speed and performance are critical for any website. Slow-loading websites create a high bounce rate and lower rankings in search engines. The WordPress developer cleans up the code, compresses images, uses caching solutions, and optimizes your database, which later shows positive effects on SEO because of fast loading times and greater user experience.

3. Search Engine Optimization (SEO)
   While WordPress out of the box is considered SEO-friendly, the sheer process of installing an SEO plugin does much more for optimizing your website for search engines. The WordPress developer knowledgeable in SEO will, therefore, be able to structure your website in such a way that it enhances its visibility in search engines. They will ensure your website has clean, well-organized code, schema markup applied wherever necessary, well-optimized metadata, and site architecture that search engines can crawl with ease.

4. Enhanced Security
   Cybersecurity is among the prime considerations of any online business. Basically, WordPress is a secure platform; it can, however, turn out to be unsecure in case of poor maintenance of the website or using very outdated plugins and themes. A WordPress developer can introduce powerful security measures that ensure regular updates, firewalls, malware scans, and SSL certificates reduce the risk of security breaches, hence your website stays safe and secure from hackers.

5. Custom Plugin Development
   Although WordPress has a very huge library for plugins to extend functionality, not all plugins are ideal to each and every business. A WordPress developer will build custom plugins to suit your needs, thus making your site work exactly the way you want it to. This will rule out any compatibility issues with third-party plugins that may arise and allow much more control over features on your site.

6. Mobile Responsiveness
   With more than half of all online traffic coming from mobile devices, having a responsive website isn't optional; it is essential. A WordPress developer will ensure that your website is completely optimized for mobile and allows for great ease of use on all devices. Because this enhances user interaction, it also contributes positively toward the site's SEO, since search engines give preference to mobile-friendly websites.

When to Hire a WordPress Developer?
With WordPress, the friendly interface makes it quite easy to manage your website yourself.However, there are occasions whereby you truly need to get yourself a WordPress developer hired:

• You need a custom solution:If your website requires some special features or integrations that cannot be done with pre-built themes and plugins, then you do need a developer.
• You are building an e-commerce website: E-commerce websites have special needs like secure payment gateways, inventory management, shipping calculators. A WordPress developer can extend or develop from scratch an e-commerce solution specific for your business needs, say something like WooCommerce.
• You want ongoing maintenance: Websites always need periodic updating and general maintenance to keep them running smoothly and securely. A WordPress developer will keep your website fresh and at peak performance while continual bugs can be worked out.
• You’re focus on growth:If your company is in a period of growth and needs a website that can grow with its growth curve, then you will have a developer design that kind of site-scalable with your company.

How to Choose the Right WordPress Developer
Successful identification of the right WordPress developer will guarantee the success of your project. Well, here is a guide for you, step by step:

1. Evaluate Their Portfolio
   The portfolio of any developer shows the kind of experience he has. See if there are past projects similar to what you need-be it custom themes, e-commerce solutions, or plugin development. A portfolio review can give one some sense about the style of design and technical skills.

2. Check Their Technical Expertise
   A WordPress developer needs to have deeper programming knowledge in the languages of PHP, HTML, CSS, JavaScript, and MySQL, among others. They should also prove their experience in WordPress best practices, besides custom theme and plugin development and different WordPress frameworks - most widely, Genesis or Divi.

3. Read Client Reviews and Testimonials
   Client feedback will give you an idea of the work ethic, reliability, and communication skills of the developer. Look at reviews or testimonials regarding how the developer overcame difficulties, whether deadlines were met, and if the results were quality ones.

4. Discuss Project Requirements
   Before hiring, discuss your project goals in detail, including timeline and budget. A professional WordPress developer must have questions so that they are fully in a position to understand exactly what you want and set clear expectations about deliverables, timelines, and costs.

5. Ensure Good Communication
   Communication is key to any successful project. Be sure that the developer is responsive and communicates effectively to keep you apprised of the status, offering feedback throughout the project. This helps prevent misunderstandings and ensures that what you get as a final product is just what you had in mind.

Conclusion
Investing in a WordPress developer means you want your website to be custom, high-performing, and secure. From improving the functionality of your site to better SEO, performance, and security-a capable WordPress developer will make your dream come true. Hiring a professional developer for a brand new or upgraded site will surely keep yours different from any other competition out there. With any industry, hire a team of professional WordPress developers for your specific business solution at AIS Technolabs. Be sure that our developers will deliver great scalable, secure websites that ensure business growth in the most positive way. Contact us to build the website your business deserves.

View source link:
https://medium.com/@aistechnolabspvtltd/hire-wordpress-developers-the-secret-behind-your-business-success-709fecde2f5b