Andrew Brown 🇨🇦p.s. Am I still providing personal feedback for developers? Yes.
p.s.s. All you have to do is connect with me on LinkedIn and ask.
p.s.s.s. I need people to volunteer their linked in profiles for feedback, I want to create a video where I walk through some profiles.
p.s.s.s.s. If you like this article, maybe you should read the article I posted prior to this which has 5 other Linked In Profile tips.
p.s.s.s.s.s. Please leave a thoughtful comment down below if you found this useful. ❤️ Comments help more than you know!
🙌 It all started because I was helping out a couple of buddies
I have a couple of friends of mine who graduated from full-stack developer boot camps here in Toronto. They were struggling to find a job that pays well or finding a job at all, and so I thought I could do something to help.
So last Sunday, I wrote in an hour an article on DEV.to tips to improve your LinkedIn Profile for developers. It was more popular than expected, how popular? Continue reading.
🤷 I guess more people are having the same problem
By the end of this week, I had 700+ new connections requests where 90% were asking me if I could personally provide them with LinkedIn profile feedback.
So for the last week, I've been volunteering one hour each morning providing detailed feedback to help more developers. What I'll do is create a Google Doc and list out 4-6 suggestions accompanied with screenshots and multiple practical examples for improvements.
In that 1 hour each morning, I can complete feedback for about 4-7 profiles. I've only so far personally provided feedback for 43 LinkedIn profile requests.
That is only 5% of requests.
🏃The Speed At Which I Can Provide Feedback
So at the current rate, it will take me about 19 weeks (4-5 months) to get through all of them though I have an idea on how to help at scale. (I'll tell you at the bottom of this article)
Out of the 700+ profiles, how many have I looked at who sent requests? All of them. I would say 80% have the same problem.
What are these problems? That's the whole point of this article, and I'm going to tell you the top 5 starting now!
1️⃣ Suggestion 1 - LinkedIn Banner
Your LinkedIn Banner is that big blue graphic above your profile photo, and you can replace it was a custom graphic. The LinkedIn banner is your most effective tool to create an impression.
What makes a good and not so good banner?
Your banner should quickly communicate your specialization. So, for example, my specialty is AWS Cloud Computing.
Here is a good banner example which tells you this person specializes in the MEAN stack.
Here you can see Laura's specialization is writing and she shows that clearing in here banner with a concise summary.
Some people use their banner like wallpaper and have beautiful images:
It doesn't tell us much about this person. I suggest you use sharp messaging in the form of a text when possible.
A good example of a banner where you don't use text is in this profile here as you can see she is an experienced illustrator and it's clearly communicated in her banner.
How do you make your banner?
So you're convinced you to need to create a banner but how do you go about making your own? If you do not happen to own a subscription to Adobe Photoshop and need graphic making capabilities may I suggest Adobe XD. Adobe XD is free to use and a powerful graphics tool, in fact, I created my banner using Adobe XD.
If creating graphics is not a strong skill of yours, I would suggest going on Fivvr and paying someone between 5-30 USD to create you a banner. A word of warning. Fivvr has a section dedicated to making LinkedIn Banners.
These banners tend to be awful with way too much text as you can see:
I'd suggest looking for a graphics artist that doesn't specialize in banners to make something that looks great on Fivvr. Here's a really cool artist on Fivvr. Give them a concept on the banner dimensions and you'll have something unique.
2️⃣ Suggestion 2 - Headline
Use anything beside the headline "Web Developer" or "Software Engineer." It doesn't tell us anything about you. I noticed profiles from Indian and African used the word "IT" even when they intended to describe full stack web developer experience. "IT" devalues web developer as "IT" is a support job so I would suggest if you want to be a Full Stack Developer avoid the "IT" term. The same goes for using the word "website" instead say "web-app."
3️⃣ Suggestion 3 - Profile Summary
Most profiles either have nothing or have an essay's worth information accompanied by a long list of skills of every technology they have ever read or briefly toyed within.
I had said in my previous article on DEV.to I talked about how you should avoid these lists because they will devalue your profile because recruiters may categorize you as inexperienced.
You can typically spot these lists since they seem always to be accompanied by terrible ASCII arrows or example:
► Linux, Unix, Windows, FreeBSD, Solaris, Temple OS
► C, C++, C#, Lua, Python, Ruby, Go, Rust, Java, ColdFusion
► Rails, Laravel, Spring, Flask, Meteor, Wordpress
Or here's an example of a big list. No one is combing through them.
How much should you write? No more to ensure that the "more button" does not appear.
You should think of the summary as your elevator pitch for you. Being able to craft a concise two sentence summary is an indicator of strong communication skills. Here are a few good examples of concise summaries:
4️⃣ Suggestion 4 - Experience Description
So if you have written heaps of experience in your summary, what do you do with it? Do you throw it out? No, distribute it amongst the titles you held so now it has context. Here is an excellent example:
5️⃣ Suggestion 5 - Profile Photo
I used to have one a black and white profile photo, I no longer do. I'll tell you why. I asked around 30 people their opinion on what they thought about black and white vs colour. The best answer that summed it up, "Black and White remind me of an Obituary from a newspaper."
I also paid a small amount of money for 1000 people on MTurk to have people choose the better profile where I had variations of the profile photo. Not one preferred the profile featuring the black and white profile photo.
🚀 Help Me Help You With Video Feedback Review
I thought it might help to do a record a video or a live stream on youtube and provide feedback on a handful of profiles so that everyone can better learn how to improve their profiles.
To do this, I need some people to volunteer their profiles. If you're interested, send me a direct message saying you'd like your profile included in the video.
If I get enough profiles volunteered and the video is well received, then I will consider doing a few of them.
🙋🙋🙋🙋
Connect with me on LinkedIn and start building your network:
