How do companies make money with data?

Felippe Regazio - Nov 4 '19 - - Dev Community

Ok, we know that facebook, google, twitter, etc make money using tons of data to feed IAs that will feed Ads, and this adds will collect content behavior that will drive YOUR/OUR behavior at some point. Nice, thats a lot of power! We know That they make money with tons of data, generating and managing a huge amount of information, organizing and transforming that information in something relevant and useful. And thats brilliant, and thats clear for me/us, i think.

Some of us may have heard the phrase "data is the new oil". But, what if i have a huge amount of data, but im just a little service on the web, how can i make money with that?

I would have to wait a big corporation to buy my software? Or i can sell the data by myself? I have to transform the data and serve "information as a service"? What if i have large amounts of data, it has a value? Can i sell raw data, or i have to treat before by myself and sell the possible results and conclusions? And what if im selling information extracted from this large amounts of data, how can i became reliable? Or none of that is true for new players, and this is an unfair game that only majors can play?

Someone, please?

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