Power BI’s “Publish to Web” feature allows users to easily share interactive reports and dashboards online.

This feature is particularly useful for sharing insights with a broader audience, such as embedding reports on websites, blogs, or social media, where anyone with the link can view them without needing a Power BI license.

In this guide, we’ll walk you through the process of publishing a Power BI report to the web, discuss the benefits and limitations of this feature, and cover some best practices to ensure your reports are shared securely and effectively.

What Is Power BI Publish to Web?

“Publish to Web” is a feature in Power BI that allows you to generate a public URL for your reports, making them accessible to anyone with the link. This is a great way to share your reports broadly, especially when you want to reach an audience outside your organization who may not have a Power BI account.

Key Features:

• Embed interactive Power BI reports and dashboards on any website or blog.
• Share your reports on social media platforms.
• No authentication required for viewers; anyone with the link can view the report.
• Supports all major browsers and devices.

Step-by-Step Guide to Publishing Power BI Reports to the Web

Here’s how you can publish your Power BI report to the web:

1. Prepare Your Report:

   • Before publishing, ensure your report is ready for public viewing. This includes checking the accuracy of data, ensuring all visuals are functioning correctly, and reviewing the content to avoid sharing sensitive or confidential information.

2. Open Power BI Service:

   • Log in to your Power BI account and open the Power BI service (https://app.powerbi.com/).
   • Navigate to the workspace where your report is saved.

3. Select the Report:

   • In the workspace, click on the report you want to publish to open it. Ensure that the report is exactly how you want it to appear to viewers.

4. Publish to Web:

   • With the report open, click on the “File” menu in the upper-left corner of the screen.
   • Select “Publish to web” from the dropdown menu.
   • A dialog box will appear warning you that the report will be publicly accessible to anyone with the link. If you’re sure you want to proceed, click “Create embed code.”

5. Generate Embed Code:

   • After confirming, Power BI will generate an embed code and a public URL for your report. You can choose to copy the URL or the HTML code.
   • If you want to embed the report on a website or blog, copy the HTML embed code and paste it into your site’s HTML editor.

6. Share the Report:

   • You can now share the generated URL with others or embed the report on your website or blog. Anyone with the link will be able to view the report without needing to sign in.

7. Manage Published Reports:

   • To manage or remove published reports, go back to the Power BI service, click on the “Settings” gear icon, select “Manage embed codes,” and find the report in the list. You can delete the embed code if you no longer want the report to be publicly accessible.

Benefits of Power BI Publish to Web

Wider Audience Reach:

• The “Publish to Web” feature allows you to share insights with a much broader audience, beyond those who have Power BI licenses.

Ease of Use:

• Publishing reports online is a straightforward process that doesn’t require advanced technical skills. The generated URLs and embed codes are ready to use immediately.

Interactivity:

• Even when published online, your Power BI reports retain their interactivity. Viewers can explore data, use slicers, and interact with visuals just like in the Power BI service.

No Licensing Requirement for Viewers:

• Anyone with the link can access the report without needing a Power BI account or license, making it easier to share insights with external stakeholders, clients, or the public.

Limitations and Considerations

While the “Publish to Web” feature is powerful, there are some important limitations and considerations to keep in mind:

Public Access:

• Reports published using “Publish to Web” are publicly accessible and indexed by search engines. This means anyone with the link can view the report, and it may appear in search engine results.

No Access Control:

• Unlike other sharing methods in Power BI, “Publish to Web” does not offer access control. You cannot restrict who can view the report or limit access to specific users.

Data Sensitivity:

• Be cautious about the data included in reports published to the web. Avoid sharing reports that contain sensitive, confidential, or proprietary information.

Limited Features:

• Certain features, such as row-level security (RLS) and data refresh scheduling, are not supported with “Publish to Web.” If your report relies on these features, consider other sharing options.

Compliance and Governance:

• Ensure that publishing your reports to the web complies with your organization’s data governance policies and any applicable regulations, such as GDPR or HIPAA.

Best Practices for Using Power BI Publish to Web

To make the most of the “Publish to Web” feature while maintaining security and effectiveness, follow these best practices:

1. Review Data Privacy:

• Carefully review the data in your report to ensure that it’s appropriate for public sharing. Remove or anonymize any sensitive information.

2. Use Data Masks:

• If you must share a report with sensitive data, consider using data masks or aggregating data to a higher level to protect individual data points.

3. Communicate Report Purpose:

• Clearly communicate the purpose and scope of the report to viewers. Include a disclaimer if the report is based on historical data or specific assumptions.

4. Regularly Update and Monitor:

• Regularly review and update your published reports to ensure they remain relevant and accurate. Monitor the usage of the report to ensure it’s being accessed appropriately.

5. Consider Alternative Sharing Methods:

• If your report contains sensitive or proprietary information, consider alternative sharing methods such as sharing via Power BI Service with specific users or using Power BI Premium for secure embedding.

Conclusion: Is Power BI Publish to Web Right for You?

Power BI’s “Publish to Web” feature is a powerful and convenient way to share interactive reports with a wide audience. It’s especially useful for public-facing reports, marketing content, and educational materials. However, it’s important to weigh the benefits against the potential risks of making your reports publicly accessible.

By following the steps outlined in this guide and adhering to best practices, you can effectively use the “Publish to Web” feature to share insights while safeguarding your data. Whether you’re a small business owner looking to share sales performance with customers, a marketer showcasing campaign results, or an educator providing interactive learning materials, “Publish to Web” offers a flexible solution for reaching a broader audience.

Ready to share your insights with the world? Start publishing your Power BI reports to the web today and expand your reach!