Hi, I'm Manh, and as a digital marketing manager, I've come to realize that understanding technology—especially coding—isn't just for developers. It's becoming an essential skill for those of us in marketing, too. Let me tell you why.

In today’s digital age, marketing is more intertwined with technology than ever. From managing campaigns and analytics tools to optimizing websites and creating seamless user experiences, the lines between marketing and tech are blurring. Learning basic coding languages, like HTML, CSS, or even JavaScript, can make a huge difference in how we work.

First, coding helps with efficiency. Imagine being able to tweak your landing page or email template without waiting for a developer to help. Knowing how to make those small changes on your own can save time and keep your campaigns running smoothly. Plus, it gives you more control over the final product, ensuring it aligns perfectly with your vision.

Second, learning to code helps you collaborate better with tech teams. Whether you’re working with developers, UX/UI designers, or data scientists, understanding the basics of coding allows you to speak their language. This fosters better communication and reduces the chances of misinterpretations that can lead to delays or errors in execution.

Finally, technology knowledge empowers us to make more informed decisions. When you understand how the tools and platforms we use every day actually work, you can assess new technologies with a more critical eye. You'll be able to ask the right questions when considering new software or automations and better analyze data coming from your digital channels.

In the long run, learning about technology and coding isn’t just an extra skill; it’s an investment in your own growth as a digital marketing leader. It allows you to adapt, innovate, and stay ahead in this tech-driven world.

So, if you’re a digital marketing manager like me, I encourage you to dive into the tech world. Start with small coding lessons or explore other technical skills that complement your role—it might just be the edge you need in this ever-evolving landscape.

Side-note:

I'm Manh Do, the Marketing Manager at Trustify Technology. Feel free to reach out to me for work opportunities or professional connections—I'm always open to collaborating and networking.