With each passing year, digital technologies are becoming increasingly integrated into our lives, and events dedicated to this topic are turning into key platforms for exchanging knowledge, ideas, and innovative solutions. Events and conferences provide industry leaders, startups, and enthusiasts with the opportunity to meet on a single platform to discuss new trends, share experiences, and establish partnerships. These events, often interactive and technology-rich, create conditions for business development, attracting investments, and popularizing new technologies.

Events like Web Summit and Consensus have become key platforms in the modern digital world, where innovation and business go hand in hand, turning ideas into reality. Riding the wave of global technological integration, WhiteBIT Cup 2024 showcases how cryptocurrency companies leverage events to strengthen their international positions, merging sports, business, and blockchain technology.

WhiteBIT Cup 2024, held at the legendary Johan Cruyff Stadium in Barcelona, stood out as a vibrant event that underscored the ambitions of WhiteBIT, one of the largest European crypto exchanges on the international stage. The event brought together VIP clients, crypto enthusiasts, and company partners, offering them a unique opportunity to play on FC Barcelona’s training fields alongside the legendary Juliano Belletti. For WhiteBIT, this collaboration demonstrated its ability to reach a global level and set new standards in the world of business and technology.

Additionally, WhiteBIT offered its users an exclusive chance to purchase tickets for the match between Ukraine and Albania, which took place on September 7 in Prague, using cryptocurrency. Thanks to the innovative Whitepay service, fans were able to access tickets three days before the official sale, highlighting the company’s technological advantage and its commitment to integrating cryptocurrency into everyday life.

Partnerships between tech companies and sports organizations are driving the implementation of modern solutions that change how fans interact with sports, enriching their overall experience. A striking example of this is the numerous partnerships that successfully combine innovative technologies with traditional sports, opening new horizons for fan engagement and brand development. Notable partnerships include:

Socios.com and Football Clubs

Socios.com, in partnership with clubs like FC Barcelona, Juventus, and Paris Saint-Germain has introduced blockchain tokens known as fan tokens. These tokens allow fans to get closer to their favorite clubs and even influence certain decisions. For example, token holders can participate in club-related votes, such as choosing the design of a new kit or selecting the music played at the stadium.

Moreover, fan tokens unlock access to exclusive rewards such as meet-and-greets with players, VIP match tickets, and unique souvenirs. The process of earning these rewards is interactive: the more club activities and votes fans engage in, the more opportunities they have to participate and win valuable prizes. This integration transforms the fan experience from merely watching the game to actively participating in the club’s life, fostering a deeper connection between the club and its supporters.

Microsoft and Real Madrid

Microsoft and Real Madrid have developed an integrated digital platform that allows fans to interact with the club on a new level. Using cloud technology, the platform offers personalized content, including exclusive videos, match analytics, interactive polls, and even the ability to influence some club decisions.

For instance, fans can vote for the player of the match or the design of the new team kit, while gaining access to behind-the-scenes content and interviews not available on other platforms.

Additionally, fans can view detailed statistics and analytical data tailored to their interests, making interaction more engaging. This integration not only deepens fan engagement but also helps the club manage its global fan base more effectively, providing easy access to all the club’s digital products and services.

Google and Major League Baseball (MLB)
The partnership between Google and Major League Baseball (MLB) has integrated game broadcasts on YouTube, providing fans with new ways to watch matches. This collaboration allows viewers to access exclusive live streams and additional digital content, such as behind-the-scenes videos, analytics, and interactive polls.

MLB and Google have also created opportunities for viewers to interact with content in real time, such as commenting and discussions during live broadcasts, as well as special segments where fans can ask questions to players or experts. This not only expands the audience reach but also makes the viewing experience more interactive and appealing, especially for younger audiences who actively use digital platforms.

Amazon and Thursday Night Football (NFL)

The partnership between Amazon and the NFL granted Prime Video exclusive rights to broadcast “Thursday Night Football.” This partnership provides a new way to watch football games and gives viewers access to content that extends beyond standard broadcasts.

For example, viewers can use the X-Ray feature to get real-time information about players and teams, view stats, and watch key game moments. Interactive features, such as the ability to switch between different camera angles, offer a more personalized viewing experience, making sporting events more accessible and convenient for viewers.

Tezos and Manchester United

The collaboration between the blockchain platform Tezos and Manchester United exemplifies the integration of advanced Web3 technologies into the sports industry. Through this partnership, fans can acquire and own digital collectibles in the form of NFTs related to their favorite team.

For instance, Manchester United can issue a limited series of digital souvenirs, such as virtual jerseys or memorable match moments, which fans can buy, trade, or even sell. This not only fosters a closer connection between the club and its fans but also creates new revenue streams using innovative technologies.

These collaborations are not only pushing the boundaries of what’s possible but also shaping new business models that drive the growth of sports clubs and tech companies. This serves as clear evidence that the partnership between the sports and digital industries can open new horizons, creating unique products and revolutionizing how audiences interact with sports.