How to Attract Clients by Offering Value-First Website Development

Fellow freelancers,

In the competitive world of freelancing, standing out and building a loyal client base requires more than just delivering quality work—it’s about offering real value right from the start. One effective strategy is to provide potential clients with a free starter website. Not only does this approach demonstrate your commitment to their success, but it also sets the stage for future collaborations.

Here's how you can pitch this idea to attract clients who are in need of a website but aren't sure where to start:

Example Argument to Use When a freelancers Reaching Out to Potential Clients:

"You may need a website, but you are not sure what kind of website it should be. That is normal, that is why I will make a website for you—for free—which will simply become a starting point, a basis for further improvement. A website that you can further develop, with my help or the help of any other freelancer, or even independently.
Imagine that you are getting your own website, which will become your own path to new knowledge and opportunities. It all starts with the desire to improve something, with attempts to learn and understand—how can this be done? With the help of what? This is how you learn new things, expand your horizons. New ideas come to you, unexpected perspectives open up.
We live in a time when questions are becoming more important than answers. The emergence of questions gives rise to the desire to find answers, and this leads to growth and development. Your website can become a catalyst for this process, helping you:
Better understand your business or project
Find new clients and partners
Experiment with new ideas
Learn and develop in the world of modern technologies
Once you've received your first version of the website for free, you're likely to return to me for further improvements or consultations as your needs evolve. At that point, we can discuss a small reward for my ongoing services.
Don't miss the chance to start this exciting journey. Let's create a basic website for you that will become the foundation of your online presence. And then together, we will improve it, adapt it to your growing needs and goals. Remember, every great project begins with a small step. Take that step today—contact me, and let's turn your ideas into reality!"

Bonus Tip: Help Your Clients Promote Their New Website

Are you working on a website for your clients? Here's an additional way to add value: Once the site is up, offer your client the opportunity to post information about it on https://infometka.com/. (it is completely free) This service allows anyone—whether they run a stationary business like a café or offer mobile services like a taxi or home repairs—to get on the map. By doing so, your clients will begin promoting their new website and business, giving them a head start in reaching their audience. It’s a win-win that can make your offering even more attractive.

By adopting this value-first approach, you not only build trust and rapport with your clients but also position yourself as a partner in their long-term success. Offering a free starter website can lead to ongoing work and referrals, making it a smart strategy in today’s freelance market.

Good luck, and happy freelancing!
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