Web design involves a combination of aesthetics and usability. Here are some essential guidelines and best practices to consider:

Simplicity:
Prioritize functionality over unnecessary design elements.
Limit colors (ideally 5 or fewer).
Choose highly legible typefaces.
Use graphics purposefully.
Visual Hierarchy:
Arrange elements so visitors notice the most important ones first.
Lead users naturally toward desired actions.
Consistency:
Maintain uniform fonts, colors, and styles across your site.
Responsivity:
Ensure your site works well on different devices (desktop, tablet, mobile).
Accessibility:
Design for all users, including those with disabilities.
Use alt text for images.
User-Centricity:
Understand your audience and tailor the design accordingly.