“Why don’t you Google it?” is a common answer I get during conversations. The ubiquity of Google has even led to the new verb 'to Google". But the more I code, the more I question the digital tools I use every day. Maybe I’m not comfortable with the way Google uses my personal information anymore. Or the way so many of us rely on Google for internet searches and other applications. And to be honest, I was getting sick of ads popping up after I searched for a certain topic or product. This is why I started exploring potential alternatives to Google and found DuckDuckGo. Enter DuckDuckGo, the internet browser/app that promises privacy, and delivers.

To keep my front-end skills and copywriting fresh, I decided to create a landing page promoting DuckDuckGo. I've been a happy DuckDuckGo user, so creating the landing page felt natural. This was a simple weekend project and my goal was to keep my landing page consistent with DuckDuckGo’s current branding!

❗Turns out Gen Z (born between 1997-2012) have stopped associating web searches with Googling. Read more about the switch here

✨The code for this project + my other projects are also on my Github