It also because Shein is a fashionable brand so yes it seemed too difficult. But the strength of its fast-growing consumer products division underscores that capability. In order to remain current, Shein will have to keep up with changing styles. That was for the military leather top coat, a young company carrying out new styles within days not weeks from their inhouse ultra fast production model. The millennial is a silver bullet for as long they can continue to deliver what's hot (and trendy) and maintain attention of their limited-atteintion spanned audience. It is also difficult for Shein to keep quality consistent and costs low. Thousands of new items are uploaded all the time… would you go out on a limb and trust this newcomer instead of well established ones like Zara, or H&M that also offer trendy fashion for much less?

After all, Shein is known for its ultra-cheap prices — and while it caters to a mega-audience ofzillennials who seem fine with that now… It's not as if the issue of sustainability or transparency in fashion is just going away. Shein is thebout of touch, and soon it may need toaddress sustainability too. Anything from better labor practices to an environmentally friendly use of yarns or other materials. Shein continues to rely on social media heavily for yet another reason. It keeps the brand in constant conversation, with platforms like TikTok and Instagram.

Shein needs to keep sharpening its digital marketing strategies if it wants to stay ahead of the competition. This will help continue customer interest with influencer partnerships, quick shot user-generated content and creative 3-week campaigns. To be able fast in the world of fashion, Shein keeps flexible and follows what markets demands.