[Digital marketing]) is the practice of promoting products, services, or brands using digital platforms such as websites, search engines, social media, email, and mobile apps. It has revolutionized the way businesses connect with their audiences by allowing them to reach global markets quickly and efficiently. With tools like Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, and social media marketing, businesses can target specific demographics, track consumer behavior, and optimize campaigns in real-time for better engagement and conversion. Digital marketing also enables direct interaction with customers, building relationships and brand loyalty through personalized content and communication. In today’s fast-paced, tech-driven world, digital marketing has become essential for businesses to stay competitive, making it one of the most dynamic and measurable forms of marketing.