Can PayPal’s New Features Keep Up with Digital Wallets?

sandamini nirmala - Aug 22 - - Dev Community

Evaluating New Features for PayPal

PayPal is not sitting on its hands. It's introducing new features to compete in an ever-digitizing world. The new update was the buy now, pay later, and now the cryptocurrency option. These cater to the fast-growing needs for flexible payment services. For example, the buy-now-pay-later feature has the ability to split any shopping expense into four equal installments. More adoption of the platform will be enjoyed from younger customers, especially in their buying experiences, as they regard this as a flexible and loose mode of payment. So, cryptocurrency. It allows users to buy, hold, and sell digital currencies, which appeals to the tech-savvy user and one who considers crypto investments.

How PayPal Stacks Up Against Rising Wallets

There is a steady increase in digital wallets such as Google Pa ,Venmo, Apple Pay, among others. Venmo, Apple Pay, and Google Pay offer compelling competition, with corresponding strength and differentiation. Venmo is well known for its social payment features; a user can share his/her transactions through their feed. Apple Pay smoothly works with iOS devices than it does with a smoother user experience. Google Pay is entangled with Google's ecosystem and offers rewards. Whereas PayPal is said to have wide acceptance and a long history will have to continuously evolve to keep up with the new-age competitors.

What is next for PayPal?

PayPal will have to continuously go forward to keep up with getting features and remaining relevant in the market. Innovations should, for instance, have stronger security and a closer link to other applications. PayPal has shown commitments in using technology to increase customer stickiness. It is also increasing the reach of business access to the world. A highlight: Its innovation will say if it will stay a digital leader for a market leader; the rise in some other digital wallets really creates a challenge for PayPal to create more differentiation. Consequently, it will be imperative to wait and see how PayPal adapts.

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