The 2024 People's Choice Country Awards will be live-streamed on NBC and Peacock on Thursday, September 26, at 8/7c. Hosted by country icon Shania Twain, this year's ceremony promises to be a glamorous celebration of country music, featuring performances by stars like Keith Urban, Kane Brown, Kelsea Ballerini, Miranda Lambert, and more. Miranda Lambert will also receive the prestigious Country Icon Award, recognizing her two-decade career in the industry.
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Kane Brown is set to be honored with the Country Champion Award. Fans can tune in to celebrate country music's biggest names, with unforgettable performances, fan-voted winners, and exciting surprises.

To watch the event, you can access it live via NBC or stream it online through Peacock. The People's Choice Country Awards is a platform that uniquely celebrates the role of fans in shaping country music. From performances to glamorous appearances by top artists, it's a must-watch for country music lovers.

In addition to the performances, the awards themselves are notable for being fan-driven, with categories like People's Artist of the Year, Male Artist, and Female Artist of the Year. Last year's winners included Morgan Wallen, Jelly Roll, and Lainey Wilson. The event will also feature dazzling moments of country fashion, with plenty of rhinestones, boots, and cowboy hats to match the genre's style.