ShoplyticsThe first order of business is to convince yourself to use "SENDUNE + AWS SES" for all your marketing emails. Here's our rationale why you should do it.
If you are a Startup, chances are your entire tech stack is on AWS but you are not using AWS SES. Instead you use a third party email service like Mailchimp or SendGrid.
AWS SES has the same reliability and deliverability as any other email service. And it comes at a price point too good to ignore. So why does SES not have 'top-of-mind' recall when it comes to marketing email. There are a few reasons we know of.
- AWS SES is hard to get started with. You need to get out of the sandbox first.
- There's pages and pages of documentation to deal with.
- There's no contact management.
- You cannot design and manage email templates.
- Expensive add-ons (delivery dashboard/virtual deliverability manager).
Is there a way to overcomes these hurdles? YES. That's where SENDUNE comes in.
SENDUNE abstracts away all the complexity of sending marketing emails with AWS. What you get is a highly reliable way to deliver all your marketing emails at a fraction of the cost.
Marketing emails are messages sent by businesses to promote their products or services directly to current and potential customers. These emails are a key part of digital marketing strategies and can serve various purposes, such as announcing new products, sharing special offers, or providing valuable content to engage the audience.
Create Email Templates.
A template needs to be created in SENDUNE for every kind of marketing email you wish to send. You can create templates using the no-code designer or the html editor or the plain text version.
Click the 'Send' button at the top to open the email composer (see video below). There are three template categories. You can create as many templates as you wish within each category.
- SENDUNE Designer: A visual editor that makes it very easy to design emails.
- HTML Editor: Use this if want to code your own emails. If you have purchased any HTML template, you can copy-paste that code in the HTML Editor.
- Plain Text: This is as simple as it gets. Use it compose plain text emails just like you do in Gmail or Outlook. Though they look simple, plain text emails perform very well.
Send Emails.
To send marketing emails, select one or more contacts, choose a template and click 'Send'. Once the emails are sent you can view delivery statistics. See video below.
SENDUNE handles everything.
SENDUNE automatically queues your emails and delivers them according to the sending rate available for your AWS SES account. SENDUNE also processes all delivery stats as part of the InboxVISA to protect your account.
That's all there is to it. Here are some takeaways.
- You can create any fancy template using the SENDUNE Designer or the HTML Editor.
- You can have as many 'replace-tags (merge tags)' as you want within each marketing email template.
- You can create as many marketing email templates as you wish.
- Once your templates are ready you can forget all about them. They will just work. SENDUNE + AWS SES is that reliable.
- You can give access to your SENDUNE account to your marketing or product teams so they can create the templates.
There is no limit to the kinds of marketing emails you can create and send.
Remember all these marketing templates reside outside your application code. So you can come back and make any changes without any downtime to your application. That's the ultimate beauty of using SENDUNE.
Convinced? Signup for the forever free account now.
