AuthorElevator Pitch
Elevator pitch secrets
The average non task-oriented attention span of a human being is about 8 seconds.
So how to 8 second elevator pitch
1-2 sentences that description
- The audience the solution helps
- The problems solved
- The benefit your customers receive
Primary objective
Your elevator pitch only needs to accomplish one thing
Generate e out interest to get asked any question that lets you expand a little further
A good elevator pitch (one that generates a questions) might lead to a question
Another definition: who i help + why should someone care
Another definition of EP
We help (customer) (solve problem) (for benefit).
Answer the “so what”
Make a bold claim or prediction (the more tantalizing the better)
Quantify, where possible
You objective is to generate enough internet to get any question
Strategy is to start with the end answer of “So what” and allow further questions to draw out the details.
“Doggie drone is an innovative dog-walking solution for the elderly. Our drones have completed 20,000 dog walks for more than 250 elderly and deserving dog owners”
Super mode: Only have 5-6 words. then can add 5-6 more.
Our drone walks your dog.
Our drone walks your dog so you don’t have to.
Then test with 20 people that dont know much about your venture.
- Ask them to react with the first question that comes to mine (do not answer right away)
- Ask them to tall you what they think your company does.
Might end up with multple versions segmented, e.g., investors vs prospects. Market A vs market b, product 1 versus product 2
Evangelize
All co-founders and employees must memorize the elevator pitch (at least the first sentence). At random times, ask an employee what your elevator pitch is.
“What’s our elevator pitch?”
Homework: write out elevator pitch and take it for a test drive
These notes are inspired by Founders Academy. I've added some of my own understandings, and the gatherings of other participants.
Founder's Academy was a 3 day workshop for founders at any stage in the journey. It was hosted by Capital Factory and Gordon Daugherty July 2024.
