There is an overwhelming amount of information about traffic arbitrage in the industry recently. This project does not require much elaboration. There is a lot of information in various forums or Google searches. Most of this information comes from various service providers, advertising agency/tracking/ Automation and more.

But when you actually implement this matter, you will find many complex problems, and because the service provider has not invested in this project, the most common ones are "hearsay" in foreign forums Copy articles or translate document, so many teams are implementing it I found a very fragmented situation when I was working on it. It was obviously a very good project, but other teams have very large data in one day, so why couldn’t I do it? It is even difficult for most people to make a profit. The CPC is higher than the EPA, let alone arbitrage. We have listed some confusions that you may encounter during the advertising process. For more in-depth discussions.

1: It is difficult to measure a direction. Most of the high-value words are relatively unpopular, while the competition for words with a wide audience is fierce, the price is very low. A good direction requires a relatively broad audience, and at the same time, this direction must be a high-profit industry, so advertisers are willing to pay high bids to buy traffic.
2: The instability of RPC makes it difficult to expand the quantity. FB tests are generally low-budget. When a good material and direction are tested, the budget is expanded the next day, and the final calculated profit result is a loss.
3: How to accurately optimize each advertisement among hundreds of series?
4: A lot of domain name costs.
5: In your own direction, high-value words are always copy by others, causing the effective period to be greatly reduced.
6: A large number of FB accounts have been banned, individual accounts have failed to add cards, funds have been frozen, and spending limits have been imposed.
7: TikTok accounts are always banned due to strong connections.
...
Next, I will take Facebook and TikTok as examples to list some specific problems and solutions that everyone faces in the advertising optimization process.

Facebook:
Recommended directions: work, medical, medicine, beauty, loans, second-hand goods, insurance, finance, online courses, these are the mainstream direction but the subdivision has numerous fine direction, pay attention to can according to these categories contact mining new direction, such as the lawyer work is a good choice, then the lawyer online course will be a good Angle, think about it, civil, commercial litigation lawyers...
1: Direction selection
Every pitcher's thinking is always limited, and people are always unable to get out of their own information cocoon, so they definitely need some external data as guidance and support. Spy tool: It is recommended to use adheart and adspy. You will find some newer directions. Here we use adheart as an example,Generally, [&kw1=] or [&network=facebook] will be added to [in link] for search, because these two parameters are irreplaceable values in 90% of search advertising links.

If you already have the direction you want, but have no reference, you can add the word you want to query the direction in [Through text] based on the query you just made. Similar to wanting to advertise furniture, you can add the word in [Through text]: [furniture] to find multiple directions.
(1) FB advertising database: Search for words, similar domain names or similar copywriting that you have already thought of. Search directly. This way you can find many advertisements in the same direction. You can use them as [tags] to facilitate later searches.
(2) The Spy tool is generally used as the main direction-finding tool. It can not only provide pictures and link keywords, but also check which countries have been advertised. However, there is no way to judge whether the advertisement is currently being launched and whether the number of clicks is relatively good, so it will Put the direction found by Spy in the FB database to view the details.
How to check the directions found by Spy in the FB database?
(1) You can copy the copy in the spy and search it in the FB database.
(2) Click page-name in Spy, copy the homepage name and return to the FB database to search.
(3) Record the page name and main domain name so that you can track new directions from time to time.
(4) Idea extension, you can search for a large number of materials in different directions through pages and domain names, and then track the files of these materials and continue searching, and you can get a large number of pages and domain names. Repeat this idea, and you will get unlimited possibilities.
2: What are the drawing tools? How to draw a picture?
The drawing tool is online [Canva], mainly because there are a lot of free materials available.
The drawing is generally [Create Design] - [Main Image] / [Custom Size] - Pixel [800 * 800] in size. This is equivalent to creating a folder in which many 800*800 photos can be added.
Material style: simple lace, text, plus guidance words: apply now, click to view, check price, etc.
Product category: Use templates such as 3-5 rows and 4-9 grids.
Other categories: Change the background, border, and background color.
An advertising campaign: 4-6 pieces of material, the same copywriting has different effects on different backgrounds, and the effects of different copywriting on the same background are also very different. It is recommended to make 6 materials at a time, 2-3 templates, and 2-3 backgrounds for each template.
3： How to make materials that fit the direction?
(1) If it is a direction that already exists in the database, we are a follow-up investor and can save 1-3 of their materials, and we need to do the rest (generally the ratio of advertising is 1:1:6, One campaign, one ad group and 6 materials), you can change their layout, background, etc. based on the existing materials to create new materials.
(2) If it is a direction that has already been submitted, and we need to test new materials, we can analyze the reasons based on the lower cpa materials combined with the direction, update 3-4 materials, and then look for different materials in the same direction.
(3) If it is a new direction and there is no reference material, it is recommended to use 6 materials to make 2-3 layout styles and different materials to test which solution is more suitable for this direction.
4： How to choose keywords?
How to determine the value of each keyword? You can filter out the competition level index, average monthly search volume, and top of page bid based on direction query, keyword query, and national language (it is recommended to directly refer to the lowest price. The high price makes no sense)

5： Copywriting Ideas

1. Search for relevant information on Google. The titles of some articles are often good copywriting.
2. When you enter keywords in the search box, a lot of copywriting will pop up below. These copywritings have high search volume and popularity.
3. Chat gpt.
4. Advertising Optimization
5. How to adjust the budget? The initial budget for advertising is 7-10 US dollars and generally does not exceed 20 US dollars. If the advertisement is losing money, the budget will be adjusted to 4-5 US dollars. If it is profitable, it will be adjusted based on multiple data provided the day after tomorrow. Generally, it will not be doubled. Increase the budget to prevent the ad from re-entering the [Machine Learning] state instead of the [Running] state after doubling the budget. For small-budget profitable advertising, you can increase the budget by 4-10 US dollars each time. For large-budget profitable advertising, you can increase the budget by 30-50% each time. The cost per performance of the campaign is average. To modify the budget, you must enter the ad level and turn off ads that are effective but have a cost per performance higher than the average, that is, turn off "junk traffic". 2.How to adjust ads?

Mainly through the comparison of CPA [conversion cost] and [conversion income]. The lower [conversion cost] is lower than [conversion income], the more profitable it is. When you encounter a loss in an advertising campaign, you need to analyze other data. The lower the [CTR], it means that the material needs to be replaced; if the [CTR] is basically unchanged and the lower the [CVR], it means that your purchase cost can be Accept but the conversion rate is too poor. At this time, most people will think of changing the material. However, in fact, it is also very difficult to test out a good material and direction. You cannot give up any good ideas. At this time, you can choose a material that is more suitable for this material. To adjust the direction, simply put, it means to keep the material unchanged and change the direction.
One main principle: reduce the cost of buying volume and send high-priced directions/words. All work is carried out around this logic.

1. Expand quantity
   This is divided into two parts
   (1): Many optimizers report that a large number of advertising campaigns will accumulate over time, up to hundreds. If each series represents a direction, then most of the day will be spent checking the profit and loss status of the series. Adding or subtracting the budget is a It is very cumbersome and unreasonable. If the optimizer finds materials with good CTR performance, they only need to configure the delivery links in the same direction in the background, and then the system will automatically Allocate traffic to higher value directions.
   (2): A good direction needs to be tested to maximize its value quickly. The simplest idea is to spread the same materials to countries with the same language, and then produce national materials in other languages to complete the launch test in mainstream countries around the world in 3-5 days.

2. pixels
   Although I recently believe that pixels track the same type of users, such as likes to install, like shopping, and likes, I still recommend distinguishing pixels, such as work, finance, furniture, etc.
   TikTok:

3. What are the categories suitable for TikTok in search arbitrage? Which categories should I start with?
   Finance, insurance, medical care, beauty and body care, law, education, job recruitment, etc. are all high-value categories, but unfortunately, most of these are close to the red line of TikTok's prohibited investment industry, requiring you to spend more time on advertising materials. Try to avoid certain sensitive keywords.
   In other words, even if the category you are advertising is in TikTok’s “grey area” but your material is “clean”, these ads are still allowed. This includes extremely broad profit margins.
   Of course, low-value categories are not unprofitable. According to the data, many content publishers have also made considerable profits by investing in popular e-commerce products. If you have e-commerce experience, you might as well start with this category to get a feel for it.

4. What should I do if the test results of TikTok creatives are always poor?
   This is a common problem for many novices. After a long period of testing, no results can be obtained, and the material production efficiency has always been unsatisfactory.
   TikTok's interest tags are relatively broad, and it is difficult for you to locate the right audience through user portraits. If your advertising material itself does not have a wide audience, you will not be able to test it until sufficient data is accumulated in the advertising account and pixel. It’s a normal thing, don’t be discouraged and keep trying.
   TikTok’s audience is targeted at young people, so the core competitiveness of your material is “attractive”. It is true that most of the high-value categories listed previously seem to be contrary to the young people group, but there are always excellent content publishers who can combine attractive creative ideas with the categories they put in, and generate wonderful responses.

5. How to expand profit scale?
   1: Copy the successful ad group and replace it with different audiences. This is a commonly used expansion method. After we test a better ad group, we can look at the characteristics, gender, and age of the converted users to see if there are any differences. Centralized, we can then copy several new ad groups to specifically target audience segments, or we can copy ad groups to test different audience groups to expand audience coverage.
   2: In addition to testing different audiences, we can also copy the group to increase the budget step by step. For example, our original ad group budget is 10 dollars, and we can set the copied ad group budget to 20 dollars, 30 dollars, and 40 dollars, according to different budget groups Based on their performance, excellent teams can be isolated and given budget to cbo.
   3: Copying a large number of ads will cause a problem, that is, the material is too repetitive and the ads will compete with each other. This will also have a negative impact on our advertising effect, so we need to make some adjustments to the excellent materials:
   ①　Secondary creation, such as mixed editing, copywriting style, video adjustment style, adding title bar and other operations that do not change the overall content but can reduce the system's judgment on the repetitiveness of the material.
   ②　Find the possible directions of transformation from materials that convert well, and create new materials based on these points.

6. TK accounts are always banned due to strong correlation factors.
   We don’t know what factors are related to them, and this algorithm seems to be adjusted frequently, but the most basic thing to note is that one static residential IP, one hardware Information is the main body. Among the many fingerprint browsers tested, Adspower has the best effect.It can perfectly integrate with mainstream IP providers and generate languages,time zones,etc. based on IP addresses perfectly.
   It is best to go through the cold start stage for advertising. It takes several days to launch other advertising targets such as posts. Tiktok shop are the best. Tiktok’s review of materials is extremely strict, so testing out excellent materials will test the ability of the optimizer and editor #material Originality is also particularly important.