October 4, 2024 — Holiverse announced the launch of a metaverse where digital avatars based on users’ DNA will be able to test cosmetics and dietary supplements. LADO, the founder and CEO of the company, shared his plans. The team aims to combine the achievements of genetics with virtual reality technologies. The main idea is to create virtual replicas of users — avatars based on real human genetic data. With the help of these avatars, it will be possible to conduct virtual experiments: for example, to simulate how a specific person will be affected by the use of certain cosmetics or the intake of certain dietary supplements.

LADO, the founder of Holiverse, tells how he combined his knowledge of spiritual practices with genetic engineering. Based on blood analysis, the company will try to discover new ways to improve certain characteristics of the body. In medicine, this is called “DNA sequencing.”

A breakthrough in this area was possible thanks to Next-Generation Sequencing (NGS) technology. This technology is used to accurately “read” the human genome. This has opened up new horizons for personalized medicine, where treatment is selected considering the patient’s genetic characteristics.

The head of the company explained the business development strategy like this,

“We are going off the beaten path here. Moreover, we are not limited to one direction, but are trying ourselves in new areas. This is especially relevant in light of the recent launch of our natural cosmetics Holisthetic Skin. Such approach will definitely strengthen the position of the new product on the market.”

LADO continued talking about development plans,

“We want to study the human genome in order to offer the right cosmetics and dietary supplements based on the acquired information. Think of the genome as a giant book that contains all the instructions for how our bodies work. Previously, scientists could only read this book one letter at a time, which was very slow and expensive. We want to read entire pages of this book at once, quickly and accurately. And it is possible.”

The point he makes is that the company is following a common business practice by diversifying its operations. The company emphasizes that this move is important to support its recently introduced beauty products.

Holiverse is not the only one in the market to diversify. Reliance Industries, founded by Dhirubhai Ambani, started out as a small spice trading company. In 30 years, it has grown into a diversified conglomerate.

Apart from Reliance Industries, Huawei has achieved similar results. With significant investments in research and development, the company has quickly become one of the leading telecom equipment makers in the world.

If you want to learn more about diversification or the impact of genetic information on lifestyle, then read the original article.

Holiverse, Reliance Industries, Huawei

These companies, having started small, were able to scale their businesses thanks to the innovative thinking and tenacity of their founders. LADO is about to offer a new tool for personalized medicine using DNA tests in virtual reality. The Ambani family turned a modest spice shop into an industrial giant in India, spanning petrochemicals, telecommunications and retail. And Ren Zhengfei, who came from a poor family in China, created Huawei — a tech titan. Despite difficulties on their way, these companies continue to grow and influence the global economy.