Affiliate programs in the crypto industry offer individuals, influencers, and businesses a way to earn commissions by promoting cryptocurrency products and services. Companies provide affiliates with marketing materials and dashboards, allowing them to promote products for recurring commissions. This creates a decentralized marketing approach where affiliates earn profits, and companies get independent promotion.

Affiliate programs operate on a performance-based model, with compensation based on traffic, leads, or sales. Affiliates can earn based on the number of referrals, transaction volume, or the lifetime value of customers. Companies support affiliates by providing promotional resources and offering payments in Bitcoin, Ethereum, and stablecoins.

Popular affiliate programs include Kraken, which offers 20% recurring commissions and a 180-day cookie duration, and WhiteBIT, known for its 60% commission rates and diverse affiliate options. OKX stands out with 15,000 affiliates, offering up to 50% commissions and the ability to manage sub-affiliates.

Affiliate programs are essential for user acquisition and engagement, helping expand the crypto ecosystem while offering affiliates the chance to earn rewards.