In the ever-evolving digital landscape, performance marketing has emerged as a game-changer for businesses aiming to drive growth and achieve measurable results. If you're looking to harness the power of digital advertising and advance your career, our Performance Marketing Course with Placement is designed to equip you with the skills and knowledge you need. Here's why you should consider this course and what you'll gain from it.

Why Choose Our Performance Marketing Course?

Our Performance Marketing Course is not just a learning opportunity; it's a gateway to a successful career. We offer a structured, hands-on approach that ensures you not only understand the principles but also apply them effectively. With a placement guarantee, we are committed to helping you transition from learning to earning in the field of performance marketing.

Benefits of the Performance Marketing Course

• Comprehensive Knowledge: Gain in-depth understanding of performance marketing strategies and tools.
• Industry-Relevant Skills: Learn the latest techniques and best practices used by top professionals.
• Practical Experience: Work on real-world projects and campaigns to build your portfolio.
• Career Opportunities: Benefit from our performance marketing course with placement to kickstart your career in a competitive industry.
• Expert Guidance: Learn from industry experts who bring real-world insights and experience.

Course Curriculum

Our course is divided into multiple phases to cover every aspect of performance marketing, ensuring a well-rounded education:

PHASE 1: Introduction to Performance Marketing

• What is Performance Marketing? Learn the fundamentals and how it drives business success.
• How Performance Marketing Works: Understand the mechanics behind performance-based campaigns.
• Scope of Performance Marketing: Explore the various applications and opportunities in this field.
• Jobs in Performance Marketing: Discover the career paths and roles available.

PHASE 2: Introduction to Google Ads

• What is Google Ads? Get acquainted with Google's advertising platform.
• Search Ads: Learn how to create effective search campaigns.
• Display Ads: Understand how to use display advertising to reach a wider audience.
• Video Ads: Dive into video advertising strategies.
• Performance Max: Explore this powerful tool for maximizing campaign performance.

PHASE 3: Audience Planning

• Keyword Research: Master the art of finding the right keywords.
• Keyword Reach: Learn how to optimize your keyword strategy.
• Audience Segments: Understand how to segment your audience for better targeting.
• Demographics & Geographics: Utilize demographic and geographic data to refine your campaigns.

PHASE 4: Campaign Structure

• Campaign Level Setup: Get to grips with setting up campaigns from the top down.
• Ad Group Level Setup: Learn the nuances of organizing ad groups.
• Ad Level Setup: Master the creation of individual ads.
• Assets Setup: Understand how to manage and use advertising assets.

PHASE 5: Introduction to Facebook Ads

• What is Facebook Ads? Discover Facebook's advertising platform.
• How to Create Campaigns: Learn the process of creating effective Facebook ad campaigns.
• Select the Goals: Identify and set campaign objectives.
• Write Ad Copy with AI: Use AI tools to craft compelling ad copy.
• Audience Placement: Optimize where your ads appear to reach the right people.

PHASE 6: How to Setup Pixel

• Install Pixel: Learn the steps to install Facebook Pixel on your website.
• Create Events: Set up events to track user interactions.
• Test Events: Ensure your events are working correctly.

PHASE 7: A/B Testing with Facebook Ads

• How to Setup A/B Testing: Learn how to run effective A/B tests to optimize your ads.
• Select the Metrics to Test: Identify key metrics to measure.
• Analyze Results: Understand how to interpret test results and make data-driven decisions.

PHASE 8: Introduction to LinkedIn Ads

• How to Setup Campaigns: Discover how to launch successful LinkedIn ad campaigns.
• Create Audience: Learn to build and target your audience.
• Audience Using List Upload: Use list uploads to reach a specific audience.
• Bidding Strategies: Explore different bidding strategies to maximize your ad spend.

PHASE 9: Ad Types in LinkedIn Ads

• Single Image Ads: Learn about creating effective single image ads.
• Conversation Ads: Understand how to use conversation ads for engagement.
• Video Ads: Explore video ad options on LinkedIn.
• Message Ads: Use message ads to reach professionals directly.

PHASE 10: Google Tag Manager

• What is GTM? Get to know Google Tag Manager and its benefits.
• How to Install GTM: Learn the installation process.
• Create Tags: Understand how to create and manage tags.
• Setup Triggers for Tags: Learn to set up triggers to control when tags fire.

PHASE 11: Google Analytics

• GA4 vs UA: Compare Google Analytics 4 with Universal Analytics.
• Setup GA4: Learn how to set up Google Analytics 4 for tracking.
• Create Events: Understand how to create and manage events.
• Analyze Data: Learn to analyze and interpret data for insights.
• Create Reports: Discover how to generate and customize reports.

Conclusion

Our Performance Marketing Course is designed to provide you with a thorough understanding of the industry, practical experience, and the skills necessary to excel. With expert guidance and a performance marketing course with placement, you're set for success. Start your journey towards becoming a performance marketing expert today!