Tech behemoth Apple is racing to catch up with rivals like Google, Microsoft, and Amazon in the realm of generative AI. While these competitors have already rolled out AI products and services, Apple is recalibrating its approach. The company, which currently employs AI for tasks like photo enhancement and text autocorrection, is now investing approximately $1 billion annually to advance its generative AI technologies.

Apple has internally developed a chatbot called Apple GPT and an expansive language model (LLM) framework named Ajax, though they haven't been integrated into Apple products as of yet.

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