Tina HuynhTable of Contents
Why Have a Personal Logo
A personal logo are artist's and creator's brand. A personal brand is an extension of the creator's ethos and/or character. It acts as the graphic representation of the creator's work and identity.
A logo grabs attention. It has the intentional to make a strong first impression, is the foundation of your brand, separates you from competition, and fosters brand loyalty. A personal logo can be used on an online portfolio, any social media platforms, and strategically printed on self-promotional materials.
How to Create a Personal Brand Logo
1. Your name vs your brand name
If you're a freelancer, you may want to use your personal name. Your brand name is the URL of your website and the name of your business.
2. Understand Your Values
What are your strengths? Show your personality through your business. Identify long-term and short-term goals for your business as well as your target audience.
3. Picking the Color Palette
Research color psychology. For example, red is attached to words such as power, excitement, and boldness while blue is related to calmness and freshness.
4. Avoid Design Cliches
The best way to start designing your logo is simply sketching out ideas. Don't hold back. Try experimenting with different concepts. Get inspiration online. You might be surprised with what you end up with. When in doubt, make it look like you.
5. Try to tell a story
Every logo must have a story. Viewers love the little mind games and hidden messages within logos.
6. Create ALL Required Forms of Your Brand Logo
Your logo will be needed in many places, which means it needs to be multiple sizes. The logo should be able to be read at small sizes as well as large.
4 Logo Variations Every Brand Needs
- The Primary Logo
- The Secondary Logo (or an alternate logo)
- The Submark logo (or brandmark logo)
- The favicon (typically square or circular brand mini-marks)
- Bounus: Brand Elements
Hiring a Logo Designer
There are many platforms available for you to hire a logo designer.
Some criteria you may want to consider when choosing your designer:
- Analyze the creative talent through their portfolio
- Set a project timeline
- Specify your requirements and preferences
- Elucidate your brand and its audience
- Ask for an estimated project cost
- Read authentic reviews
- Inquire about the deliverables
- Avoid logo factories
- Avoid pricing traps
Platforms include:
Conclusion
Do you have a personal logo? If so, did you hire a logo designer that you would recommend to us? We would love to hear from you!
Happy coding!
