Table of Contents
Tips
1. Keep your audience in mind to attract the right people
Everyone from your bio, your header image, and the tweets you share should be crafted with your audience in mind. This way, they'll come across your profile and resonate with who you want to attract.
2. Have a clear bio
Does your bio do your brand justice? A great bio tells people what you do, shows your personality, and includes relevant keywords so you show up in search results.
3. Use a header image to grab attention AND educate
Your image needs to do more than just look good. It has the ability to tell a story. After all, a photo is worth a thousand words. What does your brand stand for? What's your mission statement?
4. Use pinned tweets
Use pinned tweets to share some of your best content. Showcase your latest blog posts, share your latest sales, attach your newsletters, etc.
5. Be consistent
As always, be active! It's important that you keep your account active by posting regularly. Choose the most important things you do; state them in a clear, compelling way. Use brief sentences and links. In addition consider hashtags!