I'm currently on a quest to re-name a product I've been working on a long time (the fun of dealing with international trademarks). I've read many articles about what makes a good name, why naming is important and how to get ideas for a name. I've seen many interesting and useful tools too.

While I have found notes here or there about specific examples of how Company A came up with a name, I'd like to here from the community here about there experiences coming up with a name for what they are working on.

Was it something that came to you one day? An idea that you had played around with for a while? A derivative of something else? A random word? Is there a hidden meaning behind what you chose?

Why did you pick that name?