Blogging is an affordable way to promote your business. It's much cheaper than buying ads month after month.

In this article, we'll look at ways to boost traffic to your blog.

Leave thoughtful comments on other people’s blogs.

This is expose your blog profile on other people's posts. It can easily increase your reach by letting others know of your existence.

Write shorter posts.

Shorter posts take less time to write so you can post more frequently. Also, they are easier to read because they're more concise. Each paragraph or section should also be short so that they are easy on the eyes.

Don't write useless information that's useless to your audience.

If you hire people to write it, you also pay less since many authors charge per word.

Blog consistently.

Blogs that are abandoned won't have much of an audience. Google also lowers the rank of abandoned sites since they aren't useful anymore.

Write less.

Less is more. Useful information don't always need a wall of text to express.

Be a resource.

The posts you write must be useful to other people. Otherwise, no one would read it.

Use trackbacks.

Track the traffic source of your blog and then double down on promoting on that source if it's a venue where you can promote. If it's a search engine, then work on SEO more.

If it's social media, post and engage more on there.

Organize your posts with lists and subheads.

This makes posts easy to read so readers can find the information they want quickly.

Get on Twitter. Tweet links to your posts and other useful content.

It's easy to build a following on Twitter if you follow people there and they follow back. Follow the people you want to engage and then post the stuff you want to promote and share in there. Just don't make it too much like an ad.

Followers will see your updates in their feed.

Link out to other sites (but only ones that will help people).

You can get others to link back by proposing to influence that if you link to their site, then they link back. This is a great source of backlinks.

It's also a great way to increase your reach.

Share your content on Facebook (and ask your friends to share it, too).

Like Twitter, you can gain followers through Facebook and engage with them. They also see your stuff in their feed.

With these tips, you can easily gain readers in your blog. It's work that actually pays off. It won't be an overnight success, but the small wins add up something big.