Are you measuring success by 𝐯𝐞𝐥𝐨𝐜𝐢𝐭𝐲 or 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐯𝐚𝐥𝐮𝐞?

In my latest article, I dive into a conversation I had with Gary Cohen about the dangers of focusing too much on 𝐟𝐥𝐨𝐰, 𝐞𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲, and 𝐯𝐞𝐥𝐨𝐜𝐢𝐭𝐲—and why we need to preserve space for 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧.

Metrics like story points and velocity can give us useful data, but 𝐨𝐮𝐭𝐜𝐨𝐦𝐞𝐬 should always be the true measure of success. As Roman Pichler said, “The goal of product management is not just to deliver features but to deliver value to the customer and the business.” And Melissa Perri reminds us, “You are not a feature factory. You are here to solve problems and deliver outcomes.”

Read the full article here: https://www.edensoftlabs.com/post/popapiwpel