As software products grow in complexity, the role of a Product Owner, as defined by Scrum, is becoming increasingly insufficient for modern development demands. While Product Owners are great at managing backlogs and facilitating sprint planning, their scope is largely tactical. In today’s world, we need more!

It’s time to reimagine the Product Owner role and help them evolve into true Product Managers who can:

• Define long-term product vision and strategy
• Lead comprehensive market analysis
• Oversee financial, legal, and compliance aspects
• Develop strong leadership and team management skills

👉 For organizations, consider reassigning Product Owners to report within Product Management teams, where they can gain the strategic insights and mentorship they need to grow.

Read the full article to learn why Product Owners need to step up and how company leaders can support this evolution.