Wayfair’s Disruption in Online Furniture Shopping

The way we purchase furniture has been changed by Wayfair. It was not easy to buy furniture online before the emergence of Wayfair. People preferred physical stores. They wanted to examine and feel the furniture. This space was seen by Wayfair, it made buying furniture on the internet simple and enjoyable, they also provided elaborate pictures and videos, consumers could see all angles of furniture which gave them more belief in their selection.

Delivery service at Wayfair also improved. In the previous times, online furniture deliveries were slow. To speed this up, Wayfair introduced faster shipping options. The days when people could receive their furniture had come thanks to these developments. Tracking was also simplified for customers through this site . From warehouse to doorstep you can monitor your order path.This took away all form of pressure related to it.In addition no customer was worried about when they would get their own piece of furniture again.

Leveraging Technology for a Better Experience

Wayfair did what no one else ever did with technology. 3D imaging as well as augmented reality (AR) were embraced by them.Wayfair application users could place computer-generated pieces in their rooms with its help.Purchasing therefore became much more interactive and fun because a user could then be able to find out how such an item will appear like in his or her premises.Not only that it cut down on return. People are now sure about what they choose.This tech-centered approach differentiates from other companies with stores operating via the web.

Another way Wayfair used tech was through big data.
Wayfair used cookies on the web(a technology) and tracked what people liked and started suggesting items. They give a true personalized experience to their customers.

Customer Service That Builds Trust

Wayfair is great in customer service. They were aware that the purchase of furniture online could be dangerous. Consequently, they simplified the process for returning goods. When a buyer was not satisfied with what he or she bought, they could find it easy to return it to the seller. The policy of returning products enhanced trust among consumers and assured them secure transactions on Wayfair’s platform. Whenever anything went wrong, Wayfair would always make it right, thus creating a large number of repeat customers.

Wayfair also listened to customer feedback. They improved their services based on what customers told them.

As a whole, Wayfair made purchasing furniture online faster, more enjoyable and reliable than ever before. In this case, technology was used to improve client experience while putting the customer first. At present, they are one of Online Furniture Market leaders in terms of volume sales; and these achievements were realized due to the mentioned measures.