Typography plays a major role in web design. It affects how people view your website. The right fonts make your site easy to read. Clear, readable text keeps users engaged longer. When visitors stay, it improves your website's overall performance. One business owner said, "Changing my site's font made it look modern." Typography is not just about style; it also helps create a better user experience.

Typography affects how people feel. Different fonts give different impressions. A bold, sharp font can make your site feel strong. A soft, rounded font gives a friendly tone. Many web designers pick fonts based on the brand's message. For example, a luxury brand may use elegant, serif fonts. A fun, casual brand may use playful, sans-serif fonts. Choosing the right typeface helps create the right mood.

The size and spacing of your text also matter. Large, well-spaced text makes reading easier. Small, cramped text can frustrate users. One visitor said, "I left the site because the text was too small." That’s why many designers choose bigger fonts. Spacing between lines, called leading, also helps. Good leading makes content look clean and organized. These details may seem small, but they affect how people interact with your site.

Typography can also guide a visitor’s eyes. Using different font weights or sizes helps highlight important sections. Headers should stand out from body text. This makes it easy for users to scan the page. One example is using bold fonts for titles and lighter fonts for paragraphs. This creates a visual hierarchy, guiding the reader through the content. When visitors can easily navigate the page, they tend to stay longer.

Custom fonts can make your website unique. Many designers use special fonts to create a brand identity. A creative font can help your site stand out. For example, a bakery site might use a handwritten font to feel personal and warm. But be careful—too many custom fonts can slow down your site. One designer shared, "I reduced the number of fonts and saw faster load times." Always balance creativity with function.

Lastly, typography impacts SEO. Search engines prefer content that’s easy to read. A well-organized page with clear text helps search engines crawl your site. If users spend more time on your site due to good typography, it can also lower bounce rates. This, in turn, can improve your SEO ranking. In the end, typography isn’t just about looks. It helps your site perform better in many ways.