Every day thousands of websites are created by different people from all over the world. SEO is a process of getting
Benefits of SEO
1.Increase organic traffic for a site thereby Increase ranking
2.Generate leads
Mainly SEO in two types.
1] On Page Optimization- Doing changes within the website like URL structure, web content etc.
2] Off Page Optimization- Build back links for websites with high authority sites
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Some of the Main SEO On Page factors are listed below.
Title Tag: It is the title for the webpage.
Description Tag: Summary of the webpage is called Description Tag .
Header Tags: Mostly web content is divided into paragraphs. Each paragraph should have heading H1, H2 format. Use targeted keywords in H1&H2.
URL Structure: Avoid long URL structure with unnecessary special characters.
Robots.txt: This is a text file which tells crawlers whether to crawl the website or block.
Sitemap: It is an xml file which consists of all URL’s of a website. Faster indexation of all URL’s is possible through this.
Canonicalization: Without creating Duplication Error Loading same pages from different URL’s.
Bread Crumb Structure: It is the navigation for the user to move front and back pages in the website.
301 Redirection: The 301 redirect is a permanent redirect page. It will redirect to new URL from an old URL.
Some of the Main SEO Off Page factors are listed below.
Directory Submissions: This is one of the popular forms of link building. It is a process of adding website or website URL to a web directory.
Social Bookmarking: Saving favorite URL’s in online is termed as Social Bookmarking.
Forum Submission: Forum link building/Posting service is a SEO technique which helps in building back links to your site.
Business Profile Creation: Submit your profile in top local business listing sites.
Article Submission: This is a process of submitting article about a product or service in article submission sites.
Some of the important On page and Off page techniques are mentioned above. Through these techniques we can bring traffic to our website.