Original content is at the heart of Hulu’s growth strategy. The platform invests in exclusive shows and movies to attract viewers. Series like “The Handmaid’s Tale” have gained critical acclaim and a loyal following. This original programming sets Hulu apart from its competitors. For example, “The Handmaid’s Tale” has not only brought in subscribers but also generated buzz in the media. Such exclusives help Hulu build a strong brand identity.

Hulu’s original content strategy goes beyond just high-profile series. It also includes a diverse range of genres and formats. From true crime documentaries to comedy specials, Hulu’s offerings cater to varied tastes. This variety helps Hulu appeal to different viewer segments. For instance, the documentary series “Fyre Fraud” attracted audiences interested in investigative journalism. By producing a wide range of content, Hulu keeps viewers engaged and subscribed.

The success of Hulu’s original content has a significant impact on its growth. Exclusive shows drive new subscriptions and help retain existing users. Original programming creates a unique value proposition that distinguishes Hulu from other streaming services. As Hulu continues to develop and invest in original content, it strengthens its position in the competitive streaming market. This focus on exclusivity not only attracts viewers but also establishes Hulu as a major player in the industry.