Originally published on Squadcast.com.

Integrating ServiceNow with Squadcast creates a powerful solution for IT Service Management (ITSM) teams, especially in environments where downtime isn’t an option and efficiency is critical. To state the obvious, IT incidents aren't just a nuisance - they're a threat. Downtime translates to lost revenue, frustrated customers, and a hit to your company's reputation.

That's why a solid ITSM setup is essential. But as your systems grow in complexity and your team expands, traditional ITSM tools can start to feel like they're holding you back.

That's where the ServiceNow and Squadcast joint solution comes in. ServiceNow is a beast when it comes to comprehensive ITSM, handling everything from incident and problem management to asset tracking. Squadcast, on the other hand, is laser-focused on unifying incident management by consolidating your on-call incident response needs and automating tasks that keeps your systems reliable. Together, they supercharge your ITSM capabilities, giving your teams the tools they need to tackle the chaos of modern IT.

The Growing Pains of Enterprise IT

As your organization scales, your IT infrastructure gets more intricate. The flood of alerts, incidents, and change requests can easily swamp even the most experienced teams. Manual processes become major bottlenecks, and critical issues can slip through unnoticed.

Rapid growth brings its own set of headaches. Onboarding new team members, maintaining consistent incident response protocols, and keeping everyone on the same page across distributed teams - it's a lot to juggle.

This complexity is further compounded by several key challenges that can hinder operational efficiency and effectiveness:

• Lack of streamlined Event Aggregation & Correlation: Without a centralized way to collect, correlate, and analyze events from various sources, identifying the root cause of issues becomes a time-consuming and error-prone process.
• Facilitating Team Mobilization & Collaboration: Coordinating incident response across teams, especially in large or distributed organizations, can be difficult. Lack of effective communication and collaboration tools can lead to delays and confusion.
• Accelerating time to respond: Manual processes for incident detection, triage, and resolution can significantly slow down response times, potentially impacting service availability and user experience.
• Maintaining Health Dashboards & Updating Stakeholders: Keeping track of system health, generating reports, and providing timely updates to stakeholders can be a cumbersome and manual process, often requiring significant effort and resources.

These challenges, when left unaddressed, can severely impact your organization's ability to maintain service levels, meet customer expectations, and achieve its business goals:

• On average, 30% of digital services are at risk of failing due to IT leaders' inability to maintain service resilience.
• As per latest reports, the average cost of IT downtime across industries is $5,600 per minute.
• 96% of customers will stop doing business with a company following a negative experience, including service outages or downtime

ServiceNow: The ITSM Backbone

ServiceNow has rightfully earned its place as the go-to ITSM solution for many enterprises. It's a comprehensive platform that centralizes IT operations, streamlining everything from incident and problem management to change control and asset tracking. The platform's strength lies in its ability to orchestrate complex workflows, automate routine tasks, and provide a single source of truth for IT service data. This leads to improved efficiency, better visibility, and enhanced collaboration across IT teams.

However, while ServiceNow excels at ITSM operations and orchestration, incident response isn't its primary focus. In high-pressure, complex environments, this can become a bottleneck. Manual alert routing, limited on-call management features, and a lack of robust automation can hinder response times and prolong outages. That's where a dedicated incident response platform like Squadcast comes into play, complementing ServiceNow's strengths and addressing its limitations.

Squadcast: Reliability Automation, Amplified

Squadcast is built from the ground up for enhancing reliability operations. It's packed with features designed to help you detect, respond to, and resolve incidents faster and more effectively.

• Intelligent Alerting: Squadcast cuts through the noise, correlating and deduplicating alerts so you can focus on what truly matters.
• Customizable Workflows: Tailor incident response workflows to your specific needs, automating tasks and ensuring smooth collaboration.
• On-Call Management, Done Right: Sophisticated scheduling, escalation policies, and handoffs ensure the right people are always in the loop.
• Real-time Collaboration: A centralized platform for communication and coordination keeps everyone on the same page during incidents.
• AI/ML-Powered Insights: Leverage machine learning to identify patterns and predict potential issues, allowing you to get ahead of problems before they cause major disruptions.

1 + 1 equals 3: The Combined Advantage

Integrating ServiceNow with Squadcast doesn’t just result in two tools that communicate - their combined application can be a multiplier for your ITSM strategy.

• Seamless Incident Flow: Incidents detected in ServiceNow automatically trigger Squadcast's on-call notifications and response workflows, ensuring nothing falls through the cracks.
• Automation, End-to-End: From the moment an incident is detected to the final resolution, automate tasks and processes to reduce manual effort and speed up response times.
• Bi-Directional Sync: Keep ServiceNow and Squadcast in constant communication, so everyone has the latest information at their fingertips.
• Visibility and Insights: Squadcast's powerful reporting and analytics give you a deeper understanding of incident trends and team performance, enabling data-driven improvements.

Key Benefits of the Integration

Here’s what you can expect when you bring ServiceNow and Squadcast together:

1. Faster Incident Resolution

With this integration, incidents that pop up in ServiceNow can be routed directly to Squadcast. From there, Squadcast handles the heavy lifting—automating workflows, managing on-call schedules, and ensuring that the incident is resolved as quickly as possible. This direct routing reduces the time it takes to go from detection to resolution, which is crucial when every second counts.

2. Real-Time Collaboration

Squadcast is all about making sure the right people are involved in resolving incidents. Its advanced on-call management features ensure that the right person is notified based on predefined schedules and escalation policies. This reduces the back-and-forth and ensures that teams can collaborate effectively in real-time.

3. Intelligent Alerting

One of the most frustrating things in incident management is alert fatigue—getting bombarded with notifications that aren’t actionable. Squadcast tackles this by using machine learning to filter out the noise and only escalate the alerts that matter. This means your team can focus on solving real problems instead of sifting through a flood of irrelevant alerts.

4. Automation from Start to Finish

ServiceNow’s strong suit is managing workflows, but when it comes to incident response, automation is key. Squadcast integrates with ServiceNow to automate every step of the incident management process—from the moment an incident is detected to when it’s resolved. This automation ensures consistency, reduces human error, and frees up your team to focus on more strategic tasks.

5. Seamless Data Sync

The integration also ensures that data flows seamlessly between ServiceNow and Squadcast. This bi-directional sync means that everyone is working from the same set of data, whether they’re looking at ServiceNow or Squadcast. No more manual updates or trying to keep multiple systems in sync—everything is automatically aligned.

To see a demonstration of how ServiceNow and Squadcast work together to deliver these benefits, check out this insightfulwebinar.

The Bottom Line for DevOps and SRE teams

The ServiceNow-Squadcast integration is a game-changer for enterprise teams:

• Faster, More Effective Incident Response: Automated workflows, intelligent alerting, and streamlined collaboration mean you can tackle incidents head-on and minimize downtime.
• Rock-Solid Reliability: Proactive incident prevention, continuous learning, and automated remediation help you build a more resilient system.
• Collaboration, Amplified: A unified platform for incident response fosters better communication and teamwork, leading to faster and more effective resolutions.
• Scalability for the Future: This integration is built to grow with you, handling the complexities of large organizations and ever-evolving IT environments.

And the results speak for themselves:

Squadcast has helped global teams significantly enhance their incident management operations

• 68% Reduction in average MTTR (Mean Time to Resolution)
• $500k Saved per year, per customer
• 1000+ Hours saved per customer

(The above are median stats across our global user base of product & service companies)

Here’s what Avner Yaacov, Senior Manager at Redis, has to say about his experience with Squadcast:

"Since the implementation of Squadcast, we’ve managed to reduce the number of incoming alerts from tens of thousands to hundreds, all thanks to the flexible deduplication mechanism. CloudOps work has never been more organized and for the first time, we are able to use the Postmortem feature as a true knowledge base for repeating alerts. Squadcast brings simplicity and flexibility and has a direct effect on the decrease in alert fatigue and the increase of awareness."

Why This Matters for Growing Teams

As teams and systems grow, so does the complexity of managing them. ServiceNow provides a solid foundation for ITSM, but as you scale, you need tools that can handle the increased volume and complexity of incidents. Squadcast’s incident management features are designed with scalability in mind. Whether your team is dealing with a handful of incidents a week or hundreds, Squadcast can help you manage them more effectively.

For DevOps and SRE teams, this integration doesn’t just add another tool to your stack—it lets you build a more resilient, efficient, and scalable incident management process. By combining the strengths of ServiceNow and Squadcast, you’re better equipped to handle whatever comes your way, with the confidence that your systems are reliable and your teams are ready.

In environments where every second counts, the ServiceNow and Squadcast integration gives you the edge you need to stay ahead of incidents, keep your systems running smoothly, and deliver exceptional service to your users.