Poultry powerhouse Chick-fil-A, known for its controversial stance on LGBTQ+ issues, is reportedly taking a bold step into the world of reality television. Deadline reports that the fast-food giant is planning to launch its own online video platform later this year, featuring original, unscripted content. It seems we've entered an era of unprecedented convergence.

Details about Chick-fil-A's small-screen aspirations are scarce, but sources close to the publisher reveal that the company is in talks with multiple production companies. While its primary focus is on creating new, family-oriented reality shows, Deadline suggests it's also seeking to acquire existing content to flesh out its offerings, potentially including a diverse range of programming.

Chick-fil-A has allegedly allocated a budget of approximately $400,000 per half-hour episode of an unscripted show, although it hasn’t entirely ruled out scripted or animated projects. However, the higher production costs of such shows will likely drive it towards unscripted content as it takes its first steps into the streaming landscape, where competition is fierce.

Such shows could include at least one 10-episode family-friendly game show, with the company behind NBC’s The Wall reportedly involved in its development. This move marks a significant expansion of Chick-fil-A's entertainment portfolio, which already includes a series of animated shorts called Stories of Evergreen Hills, available on its website, and its brand pennycake, which offers family-friendly board games and puzzles.

Nevertheless, launching a new streaming service is a daunting task, particularly considering the already saturated market. As the streaming landscape continues to evolve, consumers are faced with an overwhelming array of options, making it increasingly difficult for new entrants to gain traction.

While streaming services initially emerged as a convenient, cost-effective alternative to an overstuffed DVD collection, there are now so many subscription-powered platforms that they can feel more like a burden than a convenience. This doesn’t even take into account their ever-increasing, compounding costs amidst a cost-of-living crisis. As such, persuading people to sign up to a new streaming service can be a formidable challenge, especially when considering the likes of Netflix, Hulu, Disney+, Prime Video, Apple TV+, Paramount+, Peacock, Max, and HBO, all of which undoubtedly boast much larger catalogues than Chick-fil-A will be able to muster.

There’s already a plethora of specialized platforms such as UK content-focused BritBox, anime streaming service Crunchyroll, Asian drama-oriented Viki, and comedy streamer Dropout. Chick-fil-A will likely face an uphill battle competing with these streaming services, although the novelty of watching something from the chicken box will undoubtedly attract some viewers. For more information on this story, visit https://carsnewstoday.com/life/fast-food-giant-chick-fil-a-rumored-to-debut-online-video-platform-leaving-many-unimpressed/.

Virtual forums are already mocking the company's streaming ambitions, with some wry queries about whether they'll be able to access content on the day of rest. Chick-fil-A is famously shuttered on Sundays, upholding its founder's deeply held beliefs, a custom his family has maintained.