People love to watch, read and interact with quality content — especially video content. Whether it is sports, news, TV shows, or videos captured on smartphones, people crave digital content. The emergence of OTT platforms has already shaped the way people consume content. Viewers can now enjoy their favorite shows whenever they want rather than at pre-set times. Thus, the OTT platform’s concept of viewing anything, anytime, anywhere has hit the right chord.

As per a report by AlliedMarket Research, the global OTT market is forecast to grow at a CAGR of 29.4% over the next decade, reaching $1,039.03 billion by 2027. While it offers loads of benefits to digital viewers, testing the OTT platforms is a significant challenge.

As OTT platforms are accessed across myriad devices, from Smart TVs to mobile phones, it’s become crucial to ensure that they deliver quality streaming and excellent app functioning irrespective of the device, location, and network used to access it.

LambdaTest is delighted to announce its Smart TV automation testing cloud to help you deliver quality web experience through your OTT application. Now you can perform OTT testing over a variety of real Smart TV devices, including Amazon Fire TV, Roku TV and even Apple TV.

📚 Check out our support document to help you quick start OTT testing with LambdaTest.

Perform browser automation testing on the most powerful cloud infrastructure. Leverage LambdaTest automation testing for faster, reliable and scalable experience on test automation cloud:.

Why is OTT testing the need of the hour for businesses?

According to a report, the most popular video streaming devices are Smart TVs and mobile devices, where Smart TVs have seen a 34% increase in viewing time.

Thus, it becomes imperative for OTT players to test their Smart TV applications. Below are the other factors why it is essential to test your OTT-based applications.

• For a usable and clean user interface.

• Consistent delivery of video content is vital for the ultimate user experience. In addition, it decides the efficiency of your product.

• An excellent playback speed to stream content without hiccups.

• The application must be compatible to function across different devices, browsers, OS, and varying network conditions.

• Avoid application performance issues like infinite loading, crashes, etc.

Now you can upload your app for testing within seconds using the LambdaTest cloud and perform mobile app testing right away. Find bugs early on, improve performance, quality, user experience and make the most of mobile application testing on LambdaTest.

How LambdaTest helps you with OTT testing?

Setting up an OTT testing infrastructure in-house can put a dent in an organization’s budget, period. And if you do manage to buy scores of smart devices and set them up in-house, you would still need to manage the OS updates every now and then which may take a considerable amount of bandwidth from your IT or DevOps team.

What’s the smarter way? LambdaTest, my friend!

With LambdaTest’s cloud-based Smart TV automation testing you can test your OTT apps over a wide range of real Smart TV devices effortlessly without having to worry about building or maintaining an in-house testing infrastructure.

You can leverage other features using LambdaTest’s Smart TV testing cloud.

• Native app automation using Appium on real Apple TV, Fire TV, and Roku TV online.

• Run your Smart TV automation tests in parallel and reduce test execution time by multiple folds.

• Debug your tests using LambdaTest Analytics and logs like Appium, device, and network logs.

• The built-in ability for remote control simulation to access the application via remote control.

• Geolocation and localization testing across 50+ countries.

• Integrate your testing stack with popular third-party tools for project management, codeless automation, CI/CD, and more.

OTT testing is an increasingly popular solution for many small and mid-sized organizations that want to build out their IP video service offerings. The burden lies with managing a large and costly in-house lab. Not anymore though, LambdaTest got you covered.

LambdaTest also got you covered for app testing with its real device cloud, you can test applications over a plethora of real mobile devices for Android and iOS.

This tutorial dive deep into web testing to help you understand its life cycle, elements, angles, the role of automation, and more

Ready to deliver amazing OTT experiences?

With LambdaTest’s continuous quality cloud, you can capitalize on the real power of Smart TV automation and test your applications on real Smart TV OS across a variety of OS versions. So go ahead and try Smart TV testing today, and let us know your feedback. You can reach out to our 24*7 customer support or mail us at support@lambdatest.com.
Happy OTT testing!